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Behavioral Antitrust and Merger Control

Bibliographic Data

ID24049587
AuthorsGregory J Werden, Luke M Froeb (0009-0009-2043-0159), Mikhael Shor (0000-0002-2027-3810)
Year2011
Volume167
Issue1
Pages126-142
Publication date2011-01-01
Open AccessNo
TypeARTICLE
VenueJournal of Institutional and Theoretical Economics JITE (JOURNAL)
Journal identifiersISSN: 0932-4569 • E-ISSN: 1614-0559
PublisherMohr Siebeck (PUBLISHER)
DOI10.1628/093245611794656426
OpenAlexW3121551314
LanguageEN
References cited11

Scholarship on competition policy has begun to explore the implications of learning from behavioral research and to challenge the assumption of profit maximization at the heart of neoclassical economic theory of the firm. This scholarship is briefly reviewed, focusing on merger control. Prospects for basing merger control entirely on data from actual mergers or laboratory experiments are explored. Also explored are implications of behavioral research for merger assessment in consumer-goods industries. The conclusion is that competition policy should continue to rely on neoclassical economic analysis based on the assumption of profit maximization. (JEL: K21, L41)

Business · Commission · Merger control · Consumer Market Behavior and Pricing · Economic Theory and Institutions · Finance · Merger and Competition Analysis

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