Survey Mode as a Source of Instability in Responses across Surveys

Dados Bibliográficos

AUTOR(ES) Don A. Dillman , Leah Melani Christian
AFILIAÇÃO(ÕES) Washington State University Pullman
ANO 2005
TIPO Artigo
PERIÓDICO Field Methods
ISSN 1525-822X
E-ISSN 1552-3969
EDITORA Annual Reviews (United States)
DOI 10.1177/1525822x04269550
CITAÇÕES 17
ADICIONADO EM 2025-08-18
MD5 1a784f6caa51a2b87401184960c40de1

Resumo

Changes in survey mode for conducting panel surveys may contribute significantly to survey error. This article explores the causes and consequences of such changes in survey mode. The authors describe how and why the choice of survey mode often causes changes to be made to the wording of questions, as well as the reasons that identically worded questions often produce different answers when administered through different modes. The authors provide evidence that answers may changeas a result of different visual layouts for otherwise identical questions and suggest ways to keep measurement the same despite changes in survey mode.

Effects of Category Order on Answers in Mail and Telephone Surveys1

(1995)

Ferramentas

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