Dados Bibliográficos

AUTOR(ES) M. Braun , Dorothée Behr , Lars Kaczmirek , Wolfgang Bandilla
AFILIAÇÃO(ÕES) GESIS–Leibniz Institute for the Social Sciences, Mannheim, Germany
ANO 2013
TIPO Artigo
PERIÓDICO Field Methods
ISSN 1525-822X
E-ISSN 1552-3969
EDITORA Annual Reviews (United States)
DOI 10.1177/1525822x12462525
CITAÇÕES 4
ADICIONADO EM 2025-08-18
MD5 63d693716e706b02a90784797f850032

Resumo

This article examines the use of probing techniques in web surveys to identify validity problems of items. Conventional cognitive interviewing is usually based on small sample sizes and thus precludes quantifying the findings in a meaningful way or testing small or special subpopulations characterized by their response behavior. This article investigates probing in web surveys as a supplementary way to look at item validity. Data come from a web survey in which respondents were asked to give reasons for selecting a response category for a closed question. The web study was conducted in Germany, with respondents drawn from online panels ( n = 1,023). The usefulness of the proposed approach is shown by revealing validity problems with a gender ideology item.

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