Are There Differences Depending on the Device Used to Complete a Web Survey (PC or Smartphone) for Order-by-click Questions

Bibliographic Data

ID2407535
AuthorsMelanie Revilla (0000-0002-8026-8319, Universitat Pompeu Fabra, corresponding author)
Year2017
Volume29
Issue3
Pages266-280
Publication date2017-08-01
Open AccessYes
TypeARTICLE
VenueCAM (JOURNAL)
Journal identifiersISSN: 1087-8513 • E-ISSN: 1552-3969
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1525822x16674701
OpenAlexW2588978824
LanguageEN
Citations received1
References cited11

The development of web surveys has been accompanied by the emergence of new scales, taking advantages of the visual and interactive features provided by the Internet like drop-down menus, sliders, drag-and-drop, or order-by-click scales. This article focuses on the order-by-click scales, studying the comparability of the data obtained for this scale when answered through PCs versus smartphones. I used data from an experiment where panelists from the Netquest opt-in panel in Spain were randomly assigned to a PC, smartphone optimized, or smartphone not-optimized version of the same questionnaire in two waves. I found significant differences due to the device and optimization at least for some indicators and questions

Comparability · Drop out · Geography · Human–computer interaction · Multimedia · Order (exchange) · Scale (ratio) · The Internet · Web survey · World Wide Web · Computer Science · Focus Groups and Qualitative Methods · Mathematics · Psychology · Social Media and Politics · Survey Methodology and Nonresponse

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