What about the Less IT Literate? A Comparison of Different Postal Recruitment Strategies to an Online Panel of the General Population
Bibliographic Data
| ID | 2407688 |
|---|---|
| Authors | Barbara Felderer (0000-0002-1717-0415, GESIS - Leibniz Institute for the Social Sciences, corresponding author), Jessica M E Herzing (0000-0002-9010-5927, University of Bern) |
| Year | 2023 |
| Volume | 35 |
| Issue | 3 |
| Pages | 219-235 |
| Publication date | 2023-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | CAM (JOURNAL) |
| Journal identifiers | ISSN: 1087-8513 • E-ISSN: 1552-3969 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1525822x221132940 |
| OpenAlex | W4307560820 |
| Language | EN |
| Citations received | 1 |
| References cited | 24 |
Even though the proportion of individuals who are not equipped to participate in online surveys is constantly decreasing, many surveys face an under-representation of individuals who do not feel IT literate enough to participate. Using experimental data from a probability-based online panel, we study which recruitment survey mode strategy performs best in recruiting less IT-literate persons for an online panel. The sampled individuals received postal invitations to conduct the recruitment survey in a self-completion mode. We experimentally vary four recruitment survey mode strategies: one online mode strategy, two sequential mixed-mode strategies, and one concurrent mode strategy. We find the recruitment survey mode strategies to have a major effect on the sample composition of the recruitment survey, but the differences between the strategies vanish once respondents are asked to proceed with the panel online
Mode (computer interface · Panel data · Panel survey · Population · Sample (material · Sociology · Statistics · Survey data collection · Survey research · Applied Psychology · Computer Science · Demography · Mathematics · Privacy, Security, and Data Protection · Psychology · Social Media and Politics · Survey Methodology and Nonresponse
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| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |