Cultural Studies and the Circuit of Culture: Advertising, Promotional Culture and the New Zealand All Blacks
Dados Bibliográficos
| AUTOR(ES) | |
|---|---|
| AFILIAÇÃO(ÕES) | University of Otago, University of Alberta Library |
| ANO | 2008 |
| TIPO | Artigo |
| PERIÓDICO | Cultural Studies - Critical Methodologies |
| ISSN | 1532-7086 |
| E-ISSN | 1552-356X |
| EDITORA | Sage Publications Ltd |
| DOI | 10.1177/1532708608321577 |
| CITAÇÕES | 6 |
| ADICIONADO EM | 2025-08-18 |
Resumo
Using a modified circuit of culture as a methodological and theoretical framework, this paper examines the interrelated moments associated with the production, representation, and consumption of a recent televised advertisement for adidas's sponsorship of the New Zealand All Blacks. The study suggests that each articulatory moment represents a key site for in-depth multiperspectival analyses, which can facilitate a broad contextual understanding of the complexities, contradictions, and power relations associated with contemporary culture in general and specifically in relation to indigenous culture.