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Pluralistic Ignorance in Virtually Assembled Peers

The Case of World of Warcraft

Bibliographic Data

ID2409511
AuthorsMargaret De Larios (Occidental College), John T Lang (0000-0001-7532-9263, Occidental College, corresponding author)
Year2014
Volume9
Issue2
Pages102-121
Publication date2014-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueGames and Culture (JOURNAL)
Journal identifiersISSN: 1555-4120 • E-ISSN: 1555-4139
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1555412013512894
OpenAlexW2098278586
LanguageEN
Citations received6
References cited16

This article presents a study of pluralistic ignorance situated within the virtual community of guilds in World of Warcraft (WoW). Pluralistic ignorance is a mistaken perception of social norms that overwhelms personal attitudes and leads to behavior contrary to an actor's attitude, and it has never been studied in the context of a virtual world. We analyze the presence of pluralistic ignorance in WoW guilds with the use of a sample of 195 players who responded to an Internet-based survey and 15 focus group participants. Findings show that pluralistic ignorance has a demonstrably lower presence in that community of WoW players than in a physical world equivalent, suggesting a higher tendency in that community toward consistency between private attitudes and public behavior. Factors uncovered that explain this difference include anonymity, safety of the Internet as social medium, and a hypersalience of identity in the WoW player community

Anonymity · Context (archaeology · Epistemology · Ignorance · Perception · Political science · Situated · Sociology · The Internet · Digital Games and Media · Gender, Feminism, and Media · Impact of Technology on Adolescents · Psychology · Social Psychology

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Unique citing works6
Citations per year0,75
Citation span2018 - 2025 (8)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 6

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