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Players' Value Structure in Digital Games

Bibliographic Data

ID2409588
AuthorsYu-Ling Lin (0000-0002-6657-9153, National Chin-Yi University of Technology, corresponding author), Hong-Wen Lin (0000-0003-4216-7995), Hong‐Wen Lin (0000-0002-8294-4018, National Taiwan University of Science and Technology), Ya-Ting Yang (0000-0002-0155-8490), Yating Yang (0000-0002-2639-3944, National Chin-Yi University of Technology)
Year2017
Volume12
Issue1
Pages72-99
Publication date2017-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueGames and Culture (JOURNAL)
Journal identifiersISSN: 1555-4120 • E-ISSN: 1555-4139
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1555412015581710
OpenAlexW2064010951
LanguageEN
Citations received3
References cited56

The rapid advancement of digital games has not only brought entertainment to consumers but also triggered gamers' motivation to play. This study attempts to examine the structure of "attribute-consequence-value" chains of digital games based on the theoretical framework of means-end chains (MECs) and soft laddering interview technique. Results of the study reveal that players pay attention to game attributes including connection system, popular, graphic design, and diverse game genres. From these attributes, players expect consequences such as improve interactivity, cultivate logic and reflex, gain authentic experience, enhance pleasure of senses, and utilize imagination in pursuit of terminal values such as fun and enjoyment of life, sense of accomplishment, warm relationship with others and excitement. The study also covers the differences in the chains for different platforms of digital games and players of different gender. The results showed that different groups have different needs

Advertising · Art · Business · Entertainment · Game mechanics · Human–computer interaction · Interactivity · Laddering · Multimedia · Pleasure · Value (mathematics · Cognitive and psychological constructs research · Computer Science · Digital Games and Media · Educational Games and Gamification · Psychology · Social Psychology · Marketing

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Unique citing works3
Citations per year0,6
Citation span2021 - 2022 (2)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 3

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