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Resumo

Questions of data privacy in Africa are imbued with complexity. We examine a slice of this complexity by putting the concept of contextual integrity into dialogue with Africa's plural-legal contexts to explore data privacy within Africa's emerging digital landscape. The conceptual insights are empirically illustrated based on a case study in Ghana, involving content analysis of policy documents and interviews with a sample of residents, cultural leaders (among the Akan ethnic group), subject matter experts, and digital entrepreneurs (e.g. fintech firms). Our findings illuminate a nuanced and contextually rooted understanding of privacy, focusing on the complementarities and tensions around data anonymization for privacy; the multiplicity of information spheres that result in a complicated terrain of privacy breaches; and the individuality, mutuality, and collectivity of privacy harms and remedies thereof. Our findings challenge prevailing discourses in the literature that either suggests (a) misalignments between locally-rooted privacy norms and European-imported statutory regulations on privacy in African countries or (b) privacy myopia among Africans—underestimating their personal information and the need to protect such information. We suggest shifting away from such privacy discourses from above (meta-narratives, generalizations, and inherent assumptions on African states and societies) to conversations from below. That is, refocusing on the particularities of place, culture, and norms that complicate meta-narratives on privacy. This requires centering the everyday privacy norms that result from co-existing, and sometimes oppositional, customary-informed and state-stipulated information norms within Africa's emerging digital landscapes.

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