Societal Majority, Facebook, and the Spiral of Silence in the 2016 US Presidential Election
Dados Bibliográficos
| AUTOR(ES) | |
|---|---|
| AFILIAÇÃO(ÕES) | University at Albany, 1400 Washington Avenue, Albany, NY 12222 USA, Shepherd University, USA, University of Guam, Guam |
| ANO | 2019 |
| TIPO | Artigo |
| PERIÓDICO | Social Media + Society |
| ISSN | 2056-3051 |
| E-ISSN | 2056-3051 |
| DOI | 10.1177/2056305119855139 |
| CITAÇÕES | 1 |
| ADICIONADO EM | 2025-08-18 |
| MD5 |
c4970dcb5b620244d519971a52221138
|
Resumo
The 2016 US presidential election was highly contentious, as both candidates, Hillary Clinton and Donald Trump, received strong polarizing support and opposition with controversial campaigns, name-calling, and violence at campaign rallies. This may have contributed to an opinion climate where citizens were reluctant to express support for a candidate. This study tests the spiral of silence theory in the context of this election. We examine the interplay among opinion congruency, fear of isolation, and willingness to express support for a candidate. Data from an online survey show that opinion congruency for Clinton in society at large, and for Trump on Facebook, had indirect associations with willingness to express support for a candidate face-to-face, on Facebook, and in anonymous online settings through fear of isolation.