We Bring Home the Roots

Black Women Travel Influencers, Digital Culture Bearing, and African Internationalism in Instagram

Bibliographic Data

ID2414451
AuthorsTori Omega Arthur (0000-0003-3465-7257, Colorado State University, corresponding author)
Year2022
Volume8
Issue2
Publication date2022-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocial Media + Society (JOURNAL)
Journal identifiersISSN: 2056-3051 • E-ISSN: 2056-3051
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/20563051221103843
OpenAlexW4283384193
LanguageEN
Citations received7
References cited14

This study examines how travel influencers Jessica Nabongo and Oneika Raymond use Instagram in a process I call 'digital culture bearing,' employing the platform to nurture wisdom about Africa. They combine images, captions, hashtags, and geotags to share information about nations within the African continent with principally Black populations. Employing critical technocultural discourse analysis (CTDA) to interpret how race, gender, global travel, and cultural knowledge promotion intersect within Instagram, the study analyzes the platform and practices of digital culture bearing, theorizing new ways of understanding how Black women situate themselves in Africa for their online networks. Ultimately, the study offers considerations of what it means to be a culture bearer in the twenty-first century digi-sphere and articulates new conceptualizations of Black internationalism within social networking sites

Influencer marketing · Media studies · Nature versus nurture · Political science · Social media · Sociology · Anthropology · Diaspora, migration, transnational identity · Gender Studies · Gender, Feminism, and Media · Tourism, Volunteerism, and Development

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Open DOIOpen Access