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Vaccine framing dynamics

Media influence, social media sharing, and public sensemaking during a crisis

Bibliographic Data

ID24215364
AuthorsAustin Y Hubner (0000-0001-6495-1196, University of Florida)
Year2026
Pages9636625261477232-9636625261477232
Publication date2026-09-28
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePublic Understanding of Science (JOURNAL)
Journal identifiersISSN: 0963-6625 • E-ISSN: 1361-6609
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/09636625261477232
PMID42803323
OpenAlexW7214597504
LanguageEN
References cited39

During crises like the COVID-19 pandemic, information dissemination and sensemaking processes profoundly shape public perceptions. This study investigates the intricate interplay between media framing, social media sharing, and individual reinterpretation of COVID-19 vaccination news on Facebook. Analyzing 1957 articles from The New York Times (NYT) over 2 years, the research delves into news framing dynamics and their influence on Facebook sharing patterns. Findings reveal eight frames used by journalists, with a focus on scientific development, political controversy, and societal impact. Notably, the anti-vaccination frame received the highest number of shares per article. I also explored the content of the individual shares examining how individuals changed the information provided by the NYT during the sharing process.

anti-vaccination · COVID-19 vaccination · Crisis communication · Facebook · media influence · New York times · news framing · political conflict · Scientific development · social media sharing · Communication and COVID-19 Impact · Media Studies and Communication · Misinformation and Its Impacts

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