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Beyond consumer protection in China

Profit-seeking practices of counterfeit hunters

Bibliographic Data

ID24228450
AuthorsBenzhang Zhong (0009-0005-2785-6209, Huaqiao University), Jing Zhao (0009-0008-1906-5396, Huaqiao University)
Year2026
Publication date2026-10-09
Open AccessNo
TypeARTICLE
VenueChina Information (JOURNAL)
Journal identifiersISSN: 0920-203X • E-ISSN: 1741-590X
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0920203x261491285
OpenAlexW7221099045
LanguageEN
References cited15

This article moves beyond debates over motive and legitimacy to examine how profit-seeking among Chinese counterfeit hunters takes shape, operates, and produces social and regulatory consequences. Shaped by punitive damages, complaint and reporting mechanisms, and platform commerce, profit-seeking takes three forms: composite, professionalized, and predatory. Operationally, claiming compensation functions as the foundational practice, while agency services, content marketing, and training schools provide additional revenue paths. These practices burden merchants, generate derivative markets for countering counterfeit hunters, and occupy regulatory resources, prompting the state to turn from enabling consumer-led supervision to managing the supervisors themselves.

Consumer protection · Content marketing · counterfeit goods · Government regulation · profit-seeking · Punitive damages · training schools · China's Socioeconomic Reforms and Governance · Copyright and Intellectual Property · Intellectual Property Law

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Highly citedNo

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