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On Target

"Aura, Affect, and the Rhetoric of "Design Democracy

Bibliographic Data

ID2428147
AuthorsChristine Harold (corresponding author)
Year2009
Volume21
Issue3
Pages599-618
Publication date2009-09-01
Open AccessNo
TypeARTICLE
VenuePublic Culture (JOURNAL)
Journal identifiersISSN: 0899-2363 • E-ISSN: 1527-8018
PublisherDuke University Press (PUBLISHER • US)
DOI10.1215/08992363-2009-010
OpenAlexW2328677023
LanguageEN
Citations received2

This article analyzes the Target Corporation as an example of the foregrounding of design in contemporary consumer culture. To understand the destiny of the manufactured object in an age of aesthetic capitalism, this article argues that the previous relationships among use value, exchange value, and sign value need to be reconfigured. A new dimension of the object is emerging, one that is best understood as combining aura and affect

Aesthetics · Art · Aura · Capitalism · Corporation · Democracy · Foregrounding · Linguistics · Literature · Political science · Rhetoric · Sociology · Computer Science · Engineering · Law · Psychology · Visual Culture and Art Theory

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Citations per year0.22
Citation span2017 - 2022 (6)
Highly citedNo

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