Green Magic
Bibliographic Data
| ID | 2428548 |
|---|---|
| Authors | Christo Sims (0000-0002-3715-3364) |
| Year | 2022 |
| Volume | 34 |
| Issue | 2 |
| Pages | 291-317 |
| Publication date | 2022-05-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Public Culture (JOURNAL) |
| Journal identifiers | ISSN: 0899-2363 • E-ISSN: 1527-8018 |
| Publisher | Duke University Press (PUBLISHER • US) |
| DOI | 10.1215/08992363-9584778 |
| OpenAlex | W4229020460 |
| Language | EN |
| Citations received | 3 |
| References cited | 31 |
Apple's corporate headquarters in Silicon Valley has become an object of public fascination for its technical marvels and green magnificence. However, architectural critics and urbanists have widely critiqued the campus for being socially retrograde and ecologically injurious. This essay queries this divergence in public responses to Apple's headquarters by examining how the campus has been designed to counter a growing disenchantment with neoliberalism, its technologies, and its environmental defilements. In doing so, the essay argues for the analytical potential of adapting anthropological theories of enchantment and magic to the study of contemporary uses of the built environment for branding and public relations purposes
Aesthetics · Art · Astronomy · Disenchantment · Divergence (linguistics · Entrepreneurship · MAGIC (telescope · Media studies · Neoliberalism (international relations · Political science · Silicon valley · Social science · Sociology · Architecture, Design, and Social History · Geographies of human-animal interactions · Innovative Human-Technology Interaction · Law · Philosophy
Art And Agency
The Digital Sublime
The Charisma Machine
Biophilia
The Technology of Enchantment and the Enchantment of Technology
The Machine in the Garden
Technology as "Big Magic" and other Myths
In the Ruins of Neoliberalism
From Counterculture to Cyberculture
The Californian ideology
Supply Chains and the Human Condition
Opening Black Boxes
Cognition in Practice
The Perception of the Environment
Venerating the Black Box
Upon Opening the Black Box and Finding It Empty
Disruptive Fixation
Technology and Magic
Viscerality, faith, and skepticism
The Crystal Cathedral
Space and Political Pedagogy at the Gardens of Versailles
Having it All' on Social Media
Toward a Sociology of Public Demonstrations
| Unique citing works | 3 |
|---|---|
| Citations per year | 1,5 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |