Selling Tobacco to Minors
Can Merchants Accurately Determine a Customer's Age
Bibliographic Data
| ID | 2429220 |
|---|---|
| Authors | Leonard A Jason (0000-0002-9972-4425), Steven B Pokorny, Joseph L Sherk, Dana M Helzing, P Jacob Rebus |
| Year | 2004 |
| Volume | 8 |
| Issue | 4 |
| Pages | 67-73 |
| Publication date | 2004-07-06 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Human Behavior in the Social Environment (JOURNAL) |
| Journal identifiers | ISSN: 1091-1359 • E-ISSN: 1540-3556 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1300/j137v08n04_04 |
| OpenAlex | W1500733365 |
| Language | EN |
| References cited | 3 |
The present study investigated whether clerks in retail establishments that sell tobacco products can accurately estimate the age of a minor. Two Caucasian females, aged 16-years-old, participated as Field Agents in the present study. One Field Agent entered 49 retail establishments and the other Field Agent entered a different group of 51 retail establishments to conduct a tobacco compliance check. Later in the same day, each Field Agent entered the retail establishments that they had not previously sampled, and asked the clerk to estimate their age. Thirty-four percent of clerks rated the Field Agent as 18 years of age or older. This finding indicates that merchants are not accurate in assessing whether customers who are minors are of legal age to purchase tobacco. Key Words: Minorsage identificationcigarette sales
Advertising · Business · Minor (academic · Political science · Retail sales · Medicine · Psychology · Smoking Behavior and Cessation · Law · Marketing
| Highly cited | No |
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