Changing Strategies in Marketing Kenya's Tourist Art

From Ethnic Brands to Fair Trade Labels

Datos Bibliográficos

ID2431848
AutoresDaniel Mahoney (0000-0002-5556-2209, Rutgers, the State University of New Jersey, autor de correspondencia), Dillon Mahoney
Año2012
Volumen55
Número1
Páginas161-190
Fecha de publicación2012-04-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaAfrican Studies Review (JOURNAL)
Identificadores de la revistaISSN: 0002-0206 • E-ISSN: 1555-2462
EditorialCambridge University Press (CUP) (PUBLISHER)
DOI10.1353/arw.2012.0013
OpenAlexW2075584254
IdiomaEN
Citas recibidas4
Referencias citadas56

This article explores recent changes in Kenya's curio or handicrafts industry. In addition to a crisis in access to raw materials and a diversifying tourist market, the rise in the use of cell phones and the Internet during the early 2000s present unique challenges. Nonetheless, innovative Kenyan entrepreneurs are using these challenges to market and brand products in new ways-by representing modern global interconnectedness as "fair trade" or creatively promoting the authenticity of their products in other ways. Kenya's artisans and traders have also adapted to diverse and complex tastes beyond the desire for an invented tradition of ethnic and "tribal" art

Advertising · Business · Ethnic group · Geography · Handicraft · Kenya · Political science · The Internet · Tourism · Cultural Industries and Urban Development · Law · Marketing · Migration, Ethnicity, and Economy · Tourism, Volunteerism, and Development