Small Businesses in Rural Tourism and Agrotourism

Study from Slovakia

Bibliographic Data

ID2434454
AuthorsLadislav Mura (0000-0002-2453-8740, Pan-European University), Aleksandr Ključnikov (0000-0003-0350-2658, Pan-European University)
Year2018
Volume11
Issue3
Pages286-300
Publication date2018-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEconomics & Sociology (JOURNAL)
Journal identifiersISSN: 2071-789X • E-ISSN: 2306-3459
PublisherCentre of Sociological Research, Szczecin, Poland (PUBLISHER • PL)
DOI10.14254/2071-789x.2018/11-3/17
OpenAlexW2896932008
LanguageEN
Citations received4
References cited8

Microbusinesses and small enterprises are the dominant representatives of business in the rural environment, and also active players contributing to regional development. Rural areas of Slovakia are still considered to be underused. Exploiting the potential of rural regions is the key to the recovery of rural businesses. Development of rural areas depends on the economic activity taking place in different regions. One of the possibilities for regional development is to promote specific fields of tourism, e.g., rural tourism and agrotourism. This article focuses on the evaluation of entrepreneurial activities in rural tourism based on the empirical research conducted in different regions of Slovakia. The survey sample included 142 business entities. The research was conducted between 2012 and 2016. We have applied quantitative analysis based on questionnaire survey and the Friedman test. Our research shows that benefits generated by rural tourism and agrotourism provide a positive impact on the success of businesses and help in diversification of business risks.

Business · Geography · Rural tourism · Tourism · Tourism geography · Diverse Aspects of Tourism Research · Global Trade and Competitiveness · Hungarian Social, Economic and Educational Studies · Marketing

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Open DOIOpen Access