Sustainable e-commerce and environmental impact on sustainability

Bibliographic Data

ID2434802
AuthorsJudit Oláh (0000-0003-2247-1711, University of Johannesburg), J Popp (0000-0003-0848-4591, John von Neumann University), Muhammad Asif Khan (0000-0002-3563-2951), Nicodemus Kitukutha (0000-0002-4103-6910, University of Debrecen)
Year2023
Volume16
Issue1
Pages85-105
Publication date2023-01-01
Open AccessYes
TypeARTICLE
VenueEconomics & Sociology (JOURNAL)
Journal identifiersISSN: 2071-789X • E-ISSN: 2306-3459
PublisherCentre of Sociological Research, Szczecin, Poland (PUBLISHER • PL)
DOI10.14254/2071-789x.2023/16-1/6
OpenAlexW4381545873
LanguageEN
Citations received2
References cited73

Sustainability is one of the most important socio-economic-environmental topics of the time. Consumers are increasingly demanding companies to have eco-friendly approaches that ensure sustainable e-commerce. There is a great challenge to e-commerce business, taking into account that e-commerce is connected with frequent shipping, high return rates, and non-recyclable packaging, which cause a negative impact on the environment. The studies show that e-commerce is rapidly growing and widely accepted. However, the challenge is how to sustain the growth of e-commerce in the long run considering the environmental impact. Therefore, the research gap on sustainable e-commerce should be considered in the light of the environmental impact. Qualitative, quantitative and cluster analysis methods are applied in this study. The results indicate that investing in more sustainable processes has a positive environmental impact. According to the survey, two out of three customers find online retailers adopting sustainability policies important. Only one out of four customers has decided to refuse firms that do not meet sustainability practices. Therefore, the studies of sustainable e-commerce are crucial. The findings indicate that most European countries have adopted e-commerce sustainability policies while countries in Africa have adopted only few (Kenya). Thus, theoretical and managerial implications are proposed in this study. In addition, all stakeholders should apply policies governing sustainable e-commerce and environmental impact: the government, retailers, and consumers

Business · E-commerce · Economics · Environmental economics · Environmental impact assessment · Government (linguistics) · Sustainability · Sustainable Business · Sustainable development · Environmental Sustainability in Business · Marketing · Technology Adoption and User Behaviour · Urban and Freight Transport Logistics

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