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Z-Propaganda and Semiotic Resistance

Contesting Russia's War Symbols in Moldova and Beyond

Bibliographic Data

ID2436720
AuthorsIon Marandici (0000-0002-8568-9454, Brunswick (United States), corresponding author)
Year2023
Volume71
Issue4
Pages585-616
Publication date2023-12-15
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueComparative Southeast European Studies (JOURNAL)
Journal identifiersISSN: 2701-8199 • E-ISSN: 2701-8202
PublisherWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.1515/soeu-2023-0024
OpenAlexW4391367245
LanguageEN
Citations received1
References cited22

This article examines the range of strategies adopted by various states vis-à-vis the symbols of the Russian war against Ukraine-the St. George ribbon and the letters Z and V. First, it analyzes their genealogy, illustrating how the St. George ribbon reflects Russia's new authoritarian-imperial identity, while the Z and V originate from ultranationalist Telegram communities promoting white supremacist and genocidal ideas. Second, the concept of semiotic resistance is proposed to explain how states and societies counter Russia's pro-war narratives by implementing diverse semiotic strategies. Finally, the in-depth analysis of the identity politics accompanying the symbolic ban in Moldova reveals how competing definitions of nationhood lead to divergent assessments of Russia's war narratives. The dispute over the St. George ribbon in Moldova is embedded in longstanding domestic culture wars, fought in the legal-political domain as well as in urban spaces

Economic history · Linguistics · Media studies · Political science · Resistance (ecology · Semiotics · Sociology · Historical Geopolitical and Social Dynamics · History · Intelligence, Security, War Strategy · International Relations and Foreign Policy · Philosophy

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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