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Resumo

This article examines the concept of cultural invention as a critical response to the dilemma of authenticity in anthropological discourse. It argues that the notion of authenticity, often used to essentialize cultural practices and traditions, becomes problematic when confronted with the dynamic and evolving nature of culture. The author explores how cultural invention, as a process of creative adaptation and transformation, challenges the static view of authenticity and offers a more nuanced understanding of cultural change and continuity. The piece uses examples of cultural reinvention and appropriation to illustrate how cultures actively reshape their identities and traditions in response to new circumstances and influences, demonstrating that authenticity is not a fixed attribute but a contested and negotiated construct.

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