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Our Beer

Ethnographic Brands in Postsocialist Georgia

Dados Bibliográficos

ID2464530
AutoresPaul Manning (0000-0002-3926-8536, Trent University), Ann Uplisashvili (Tbilisi State University)
Ano2007
Volume109
Fascículo4
Páginas626-641
Data de publicação2007-12-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoAmerican Anthropologist (JOURNAL)
Identificadores do periódicoISSN: 0002-7294 • E-ISSN: 1548-1433
EditoraWiley (PUBLISHER • GB)
DOI10.1525/aa.2007.109.4.626
OpenAlexW2105528606
IdiomaEN
Citações recebidas55
Referências citadas40

Although Georgia is known for its wines, industrial production of beer far outstrips industrial wine production for local markets: wine consumption occurs in ritual contexts in which new wine, typically purchased from peasant producers, is preferred; bottled, aged wines are primarily for exports. Beer, therefore, is a key area in which industrial production for indigenous consumers has been elaborated. Such goods are packaged and presented as being both ecologically "pure" and following "traditional" methods, often referencing "ethnographic" materials about traditional life in brand images, even as they proclaim their reliance on Western technologies

Archaeology · Art · Business · Commerce · Consumption (sociology · Economics · Ethnography · Geography · Grape wine · Indigenous · Peasant · Production (economics · Social science · Sociology · Wine · Culinary Culture and Tourism · Geographies of human-animal interactions · Wine Industry and Tourism

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Obras citantes distintas55
Citações por ano2,89
Intervalo de citações2007 - 2026 (20)
Velocidade de citaçãocurrent
Altamente citadoNão
Tipos de citaçãoNeutras: 54
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