Market Magic

Getting rich and getting personal in medicine after Mao

Datos Bibliográficos

ID2467429
AutoresJudith Farquhar (University of North Carolina at Chapel Hill, autor de correspondencia)
Año1996
Volumen23
Número2
Páginas239-257
Fecha de publicación1996-05-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaAmerican Ethnologist (JOURNAL)
Identificadores de la revistaISSN: 0094-0496 • E-ISSN: 1548-1425
EditorialWiley (PUBLISHER • GB)
DOI10.1525/ae.1996.23.2.02a00040
OpenAlexW1990088855
IdiomaEN
Citas recibidas29
Referencias citadas40

Focusing on private medical practices in a north China county town I explore a shift toward the personal in the world of small business and popular healing. In contrast to the mass representation techniques of the currently threatened Maoist state-explored in this article through the figure of Lei Feng, the model soldier-private entrepreneur doctors now seek to embody medicine and health, attracting patients by cultivating personal auras and practicing medicine with touches of magic. China's new culture of "getting rich" invites an ethnography of the individual, the personal, and the embodied, not as a natural foundation of culture but as a particular cultural response to the demise of the pervasive collectivism of the Maoist state. [rural entrepreneurs, magic, state discourses, postsocialism, medical practice

Aesthetics · Art · China · Collectivism · Demise · Embodied cognition · Epistemology · Individualism · MAGIC (telescope · Political science · Public relations · Social science · Sociology · Vitality · China's Socioeconomic Reforms and Governance · Chinese history and philosophy · Law · Vietnamese History and Culture Studies