The Marketing of Tradition
The Value of Culture in American Life
Bibliographic Data
| ID | 2473746 |
|---|---|
| Authors | C M Cameron (0000-0003-2337-7591) |
| Year | 1987 |
| Volume | 1 |
| Issue | 2 |
| Pages | 162-174 |
| Publication date | 1987-12-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | City & Society (JOURNAL) |
| Journal identifiers | ISSN: 0893-0465 • E-ISSN: 1548-744X |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1525/city.1987.1.2.162 |
| OpenAlex | W2035403628 |
| Language | EN |
| Citations received | 9 |
| References cited | 6 |
ALTHOUGH THE CONCEPT OF TRADITION is commonplace in social science, it has not received much analytic attention. This paper reviews some of the recent literature on tradition, focusing on two issues: how traditions are created, and their economic and social values. The points raised are illustrated with reference to several instances of tradition making in American high and popular culture and through an extended case study of an urban music festival. The examples reveal the growing relationship between business interests and the creation of cultural traditions, as well as how marketing techniques can create an image of long-standing tradition for what are actually recent innovations, [arts, tradition, economic value, culture, American society
Culinary Culture and Tourism · Social and Cultural Dynamics · Sport and Mega-Event Impacts
Seeking Numinous Experiences in the Unremembered Past
Towards Social Leverage of Sport Events
The Authentic Interior
Cultural Tourism and Urban Revitalization
Problems in Determing the Audience Composition of a Multi-Day Festival from Survey Data
The New Arts Industry
Emergent Industrial Heritage
Waterfront Revitalization in Postindustrial Port Cities of North America
The Marketing of Heritage
| Citations per year | 0.24 |
|---|---|
| Citation span | 1989 - 2008 (20) |
| Highly cited | No |