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Resumo

RECENT HERITAGE TOURISM initiatives have affected the gendered division of labor in craft confectionery businesses in southwest France. These initiatives blur the traditional boundary between the public space of the confectionery boutique controlled by artisanal wives and the private space of the adjoining workshop controlled by their craftsmen husbands. Tasks once performed by women such as the cultivation of a craft mystique and the education of consumers in the proper purchase and consumption etiquette of confectionery goods, are now increasingly performed by craftsmen themselves. The privileged arena of the boutique is being replaced by the workshop and the gentrified historic district as the new urban frontstages aimed at a tourist audience. [Artisanship, tourism, gender, family, France]

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