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From Prints to Posters

The Production of Artistic Value in a Popular Art World

Bibliographic Data

ID2480901
AuthorsHeather M Fitz Gibbons (0000-0002-9605-5211, Northwestern University, corresponding author), Heather M Fitz Gibbon
Year1987
Volume10
Issue1
Pages111-128
Publication date1987-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSymbolic Interaction (JOURNAL)
Journal identifiersISSN: 0195-6086 • E-ISSN: 1533-8665
PublisherWiley (PUBLISHER • GB)
DOI10.1525/si.1987.10.1.111
OpenAlexW1966228770
LanguageEN
Citations received2
References cited5

The activity of a gallery in an art world is centered not only on the distribution of works, but also on the development of a clientele. This involves convincing potential customers that works have both artistic and economic value. The traditional path of valuation of works is through the gatekeepers of the high art world. There are, however, art worlds whose works have not passed through these high art gatekeepers, but which are nevertheless successful in maintaining a clientele. This article examines the process by which this popular art world establishes a positive value for its art when it has no access to the legitimating institutions of the high art world.Data were gathered primarily through interviews with gallery directors, employees, and artists, both from the popular and high-art worlds. The sample includes 18 popular galleries and 10 high art galleries in the Chicago area. 'Popular galleries' are defined as those galleries located in the shopping districts of cities or in suburban shopping malls. Many are part of larger chains, and all carry prints by well-known artists, works of lesser known artists, and some posters

Art · Art gallery · Art history · Art world · Business · Contemporary art · Exhibition · Performance art · Visual arts · Art History and Market Analysis · Computer Science · Cultural Industries and Urban Development · Fashion and Cultural Textiles

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Unique citing works2
Citations per year0,06
Citation span1994 - 2017 (24)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 2

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