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Resumo

Monument and memorial building is one of the more dramatic forms of symbolic expression. This form of symbolic expression represents aspects of a community's collective history; and its existence thereby serves to crystallize consensus and solidarity. The building of the memorial is a dialectic of symbolic interaction explicated through use of a social process model. This article will first describe the theoretical issues involved with collective representation and memory. The theoretical base when applied to the activity of memorial building generates a social process model. The model is described by application to the building of various memorials, but particular interest will be focused upon the Vietnam Veterans Memorial in Washington, D. C. The model suggests how creation of this type of symbolic work involves a complicated organization of social norms or conventions. Part of this organization involves merging norms from a specialized genre of the art world with norms of collective representation residing in the non‐professional community. Administrative bureaucracies and political institutions play important roles as well. After the authors explicate the social process model, they apply it to the experience of memorializing students killed and wounded at Kent State University on May 4, 1970. Erection of this memorial involves a process of constructing collective memory in such a way as to create moral unity within the community.

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