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Resumo

Using a grounded theory method, we analyze the framing strategies of organizational leaders of the gun rights and English Only movements. Although we find greater variability in the framing strategies of English Only leaders, leaders of both movements mobilize fear by rhetorically constructing moral threats to American society in ways that draw on, and uphold, the ideals and practices of dominant social groups. In doing so, they appeal to their constituents' status anxieties. We also find that these movements engage in a particular form of frame transformation that we call 'frame appropriation' to counter opponents' claims and broaden their support. Future research should examine when and how, and to what effect, other social movements similarly mobilize fear and engage in frame appropriation.

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