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Brazilian celebrities, standing, and the #NotHim (#EleNão) movement

Bibliographic Data

ID2489863
AuthorsPaula Simões (0000-0002-1218-4498, Universidade Federal de Minas Gerais, corresponding author)
Year2023
Issue68
Publication date2023-09-01
Open AccessYes
TypeARTICLE
VenueCadernos Pagu (JOURNAL)
Journal identifiersISSN: 0104-8333 • E-ISSN: 1809-4449
PublisherFapUNIFESP (SciELO) (PUBLISHER)
DOI10.1590/18094449202300680003
OpenAlexW4387882922
SciELOS0104-83332023000200201
LanguageEN
References cited7

This paper aims to analyze the role of Brazilian celebrities in the #EleNão (#NotHim) movement - which was built in opposition to Jair Bolsonaro's candidacy in the 2018 presidential elections in Brazil. I revisit the concepts of standing and footing in order to discuss their fruitfulness for the comprehension of the role celebrities can play in politics. The sample was composed of 62 videos of famous women who joined the #Not Him on Youtube and Instagram. I identify some categories of footing taken by them to justify their adherence to the movement. These celebrities position themselves: as citizens; as women; as mothers; as lesbian or transgender; as black women. The analysis discusses some values that guide celebrities' actions to apprehend their insertion in politics, as well as their role in feminist struggles, in the advocacy for human rights, and in the contemporary democracy

Candidacy · Democracy · Lesbian · Media studies · Opposition (politics · Political science · Politics · Presidential election · Presidential system · Sociology · Gender Studies · Gender, Feminism, and Media · Law · Media Studies and Communication · Social Media and Politics

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Highly citedNo

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