The Continuous Consumer Panel
A New Sampling Device in Consumer Research
Bibliographic Data
| ID | 2497352 |
|---|---|
| Authors | Thomas H W Stonborough (corresponding author) |
| Year | 1942 |
| Volume | 1 |
| Issue | 2 |
| Pages | 37-41 |
| Publication date | 1942-01-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Human Organization (JOURNAL) |
| Journal identifiers | ISSN: 0018-7259 • E-ISSN: 1938-3517 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.17730/humo.1.2.b1u527156323k615 |
| OpenAlex | W2011150914 |
| Language | EN |
| Citations received | 3 |
The development of new and varied sampling devices adapted to the specific conditions of differing commercial applications has made its greatest strides during a very recent period. There have been good reasons for this. So long as a sample was conceived to be but a part of a whole, which might either be as alike as a strip of linen is to the bolt from which it was severed, or as different as a leaf is from the tree of which it is a part, conclusions about any whole derived from any sample were of no practical value. Once it was conceived as a small scale model of the larger whole, valid deductions about the past and future behavior of large bodies of people which had hitherto been impracticable owing to their unwieldiness, became not only possible but profitable
Business · Cartography · Geography · Sample (material) · Sampling (signal processing) · Scale (ratio) · Statistics · Telecommunications · Tree (set theory) · Value (mathematics) · Computer Science · Economic and Environmental Valuation · Marketing · Mathematics · Sensory Analysis and Statistical Methods · Survey Methodology and Nonresponse
| Citations per year | 0.04 |
|---|---|
| Citation span | 1946 - 2025 (80) |
| Highly cited | No |