Economic Decision Making of Marketplace Merchants
An Ethnographic Model
Bibliographic Data
| ID | 2499027 |
|---|---|
| Authors | Stuart Plattner (University of Missouri–St. Louis, corresponding author) |
| Year | 1984 |
| Volume | 43 |
| Issue | 3 |
| Pages | 252-264 |
| Publication date | 1984-09-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Human Organization (JOURNAL) |
| Journal identifiers | ISSN: 0018-7259 • E-ISSN: 1938-3517 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.17730/humo.43.3.50502002868g67v7 |
| OpenAlex | W2048672672 |
| Language | EN |
| Citations received | 5 |
| References cited | 6 |
The economic decision making of merchants in an urban public produce marketplace in St. Louis, Missouri is analyzed. A computer simulation of merchants' decision process is used as an elicitation aid to help study the recurrent, habitual choices known as attentive or stage-two decisions. The emic analysis of decision models is compared with an etic analysis of the same merchants' behavior. This paper shows the strengths and weaknesses of emic decision models as compared with their etic counterparts
Business · Decision-making models · Economic model · Economics · Ethnography · Microeconomics · Sociology · Anthropology · Artificial Intelligence · Computer Science · Economic and Environmental Valuation
| Citations per year | 0.14 |
|---|---|
| Citation span | 1989 - 2012 (24) |
| Highly cited | No |