Using Cultural Skills for Cooperative Advantage in Japan

Bibliographic Data

ID2499445
AuthorsRichard Reeves-Ellington (Norwich University, corresponding author)
Year1993
Volume52
Issue2
Pages203-215
Publication date1993-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueHuman Organization (JOURNAL)
Journal identifiersISSN: 0018-7259 • E-ISSN: 1938-3517
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.17730/humo.52.2.e22365602465m480
OpenAlexW2166659710
LanguageEN
Citations received3
References cited4

As US companies strive to compete in the global marketplace, managers who in the past never left the home office must now work with foreign colleagues. This paper provides a theoretical framework integrating culture, total quality, participant observation, and ethnography which has been integrated into a learning process for US-based managers and scientists who work with foreign colleagues. It discusses how Pharmco, a pharmaceutical subsidiary of a major US multinational, developed processes by which US-based managers and scientists learn to operate successfully in Japan and are using the learned processes in other cultures. It discusses the methods used by an anthropologically trained manager to demonstrate the need to learn anthropological tools and to use them to advantage in the business world. Empirical evidence indicates the success of the program

Business · Empirical research · Ethnography · Knowledge management · Multinational corporation · Organizational culture · Participant observation · Political science · Process (computing) · Public relations · Quality (philosophy) · Social science · Sociology · Work (physics) · Computer Science · Engineering · International Student and Expatriate Challenges · Marketing

Tools

Open DOISci-Hub