Opinion Leadership in Family Planning
Bibliographic Data
| ID | 2545571 |
|---|---|
| Authors | Jennifer B Saunders (0000-0002-1824-1000, corresponding author), John Saunders (0000-0003-3020-9916), J Michael Davis (0000-0003-2765-9684), David M Monsees |
| Year | 1974 |
| Volume | 15 |
| Issue | 3 |
| Pages | 217 |
| Publication date | 1974-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Health and Social Behavior (JOURNAL) |
| Journal identifiers | ISSN: 0022-1465 • E-ISSN: 2150-6000 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.2307/2137022 |
| PMID | 4436526 |
| OpenAlex | W2070244311 |
| Language | EN |
| Citations received | 2 |
This study is primarily concerned with the interpersonal dimensions of the communication of contraception information using a sample of 587 acceptors at the Instituto Marcelino a private nonprofit family planning clinic located in a working class area of Lima Peru. Respondents were classified as opinion leaders ineffectives and followers. Opinion leaders were those whose advice had been asked and followed regarding contraception. Ineffectives were those whose advice was sought but not followed. Those who acted upon the advice of others were labeled follows. These 3 categories are referred to as the leadership sample. Using categories developed in diffusion research the respondents were further classified as early or late family planning adopters and as pre- or postacceptors. When these categories were cross-tabulated with the opinion leadership categories 2 leadership subsamples were produced at the extremes: early adopter preacceptor opinion leaders and late adopter postacceptor followers. Bivariate analyses were carried out with regard to background variables motivation variables mass media exposure fertility and information transaction variables. Positively associated with leadership were education income length of time in current residence motivation toward family planning mass media exposure fertility and information transactions. Compared to the other groups in the sample the leaders had more children and desired fewer which may account for their higher motivation. Leaders also had more friends than the other categories which may explain in part their greater influence. A multivariate analysis was carried out using multiple classification analysis. The coefficients of .21 and .53 for the leadership sample and subsample respectively. The information transaction variables were found to be the strongest explanatory variables in the model.(AUTHORS MODIFIED)
Advertising · Bivariate analysis · Business · Fertility · Interpersonal communication · Mass media · Multivariate analysis · Opinion leadership · Political science · Population · Public relations · Residence · Sample (material) · Sociology · Statistics · Attachment and Relationship Dynamics · Demography · Psychology · Social Psychology
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,06 |
| Citation span | 1991 - 2010 (20) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |