Differential Effects of Information Channels in the Process of Innovation Diffusion

Bibliographic Data

ID2553076
AuthorsNan Lin (0000-0002-8680-2455, University at Albany, State University of New York, corresponding author), R S Burt (0000-0002-7947-2101, University of Chicago)
Year1975
Volume54
Issue1
Pages256
Publication date1975-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueSocial Forces (JOURNAL)
Journal identifiersISSN: 0037-7732 • E-ISSN: 1534-7605
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.2307/2576092
OpenAlexW4246091428
LanguageEN
Citations received5

The inadequacy of our present conceptualization of the part played by channels of communication in the diffusion of innovations is explored. Present thought distinguishes two types of communication channels: (1) the mass media, versus (2) interpersonal channels. The inadequacy of this conceptualization—especially in underdeveloped areas—is outlined and rectified by introducing an intermediate type of communication channel: the local media. Using data gathered in El Salvador, each of the three types of communication channels is placed in a structural model involving antecedent demographic considerations and consequent variables measuring participation in the adoption process. Comparisons of the structural coefficients associated with each type of communication channel, not only distinguish the different part played by the three types of channels, but also confirm the importance of the local media in the diffusion of innovations

Antecedent (behavioral psychology) · Channel (broadcasting) · Conceptualization · Differential (mechanical device) · Diffusion · Diffusion process · Econometrics · Innovation diffusion · Interpersonal communication · Knowledge management · Physics · Process (computing) · Telecommunications · Artificial Intelligence · Computer Science · Engineering · ICT Impact and Policies · Mathematics · Psychology · Social Psychology

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