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Resumo

It is argued that the methodology most appropriate for the task of isolating and studying processes of cultural change and evolution is one which is regional in scope and executed with the aid of research designs based on the principles of probability sampling. The various types of observational populations which archaeologists must study are discussed, together with an evaluation of the methodological differences attendant upon adequate and reliable investigation of each. Two basic sampling universes are discussed, the region and the site, together with their methodological and research-design peculiarities. These are used as a basis for discussion and past and current research programs are evaluated in terms of what are believed to be major limitations in obtaining the 'facts' pertinent to studies of cultural processes.

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