The Anthropologist in Business and Industry
Bibliographic Data
| ID | 2582363 |
|---|---|
| Authors | Burleigh B Gardner (corresponding author) |
| Year | 1977 |
| Volume | 50 |
| Issue | 4 |
| Pages | 171 |
| Publication date | 1977-10-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Anthropological Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0003-5491 • E-ISSN: 1534-1518 |
| Publisher | JSTOR (PUBLISHER) |
| DOI | 10.2307/3317755 |
| OpenAlex | W2318878270 |
| Language | EN |
| Citations received | 3 |
The social anthropologist is trained to look at any group or organization as a social system and understand its meanings for the members of the system. Business today has no idea of how to use these skills. There is no logical place for an anthropologist in the usual business organization. There are certain places where the skills are more appropriate. One is the personnel department when it is directly involved in solving people problems and helping management maintain morale and motivation. The other is in consumer research where the anthropologist can apply his understanding of behavior, motivation and social systems
Sociology · Anthropology · Diverse academic and cultural studies · Management, Economics, and Public Policy
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,07 |
| Citation span | 1981 - 2013 (33) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |