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Not just a language with white faces

Analysing #taalmonument on Instagram using machine learning

Bibliographic Data

ID2640002
AuthorsEduan Kotzé (0000-0002-5572-4319, University of the Free State, corresponding author), Burgert Senekal, Burgert A Senekal (0000-0002-1385-9258, University of the Free State)
Year2020
Volume16
Issue1
Publication date2020-12-15
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe Journal for Transdisciplinary Research in Southern Africa (JOURNAL)
Journal identifiersISSN: 1817-4434 • E-ISSN: 2415-2005
PublisherAOSIS (PUBLISHER • ZA)
DOI10.4102/td.v16i1.871
OpenAlexW3111379567
LanguageEN
References cited13

rom the late 19th century, and especially during apartheid (1948–1994), Afrikaans became inextricably tied with white people, white domination and apartheid. This association has persisted after 1994, and calls to preserve Afrikaans are often derided with claims that the preference for Afrikaans is also a preference for racial segregation. In such anti-Afrikaans views, Afrikaans is seen as synonymous with white people and apartheid despite the fact that Afrikaans was never exclusively spoken by white people. This prejudice towards Afrikaans is also shown towards the Afrikaanse Taalmonument, which was unveiled in 1975 to commemorate this language. Using machine learning and a large dataset of social media posts from Instagram, we show that not only white people visit this monument to Afrikaans, but also take pictures here and post about it on one of the largest social media platforms. As such, we show that the interest in this monument – just like the language itself – is not exclusively tied to one race. We also make suggestions for further research, such as using machine learning for image recognition using social media datasets that could illuminate how other South African monuments are seen in the contemporary world

Political science · Preference · Social media · Sociology · Archaeology and Rock Art Studies · Gender Studies · Law · Psychology · Social Psychology

  • Machine learning

    Open Access•M I Jordan, T M Mitchell•Science•2015

  • Pride, prejudice, and ambivalence

    Hazel Rose Markus•American Psychologist•2008

  • Medieval and Modern Concepts of Race and Ethnicity

    Robert Bartlett•Journal of Medieval and Early…•2001

Citation velocityhistorical
Highly citedNo

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Open DOIOpen Access
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