Re-Constructing the Map

NBC's Geographic Imagination and the Opening Ceremony for the 2012 London Olympics

Bibliographic Data

ID2642902
AuthorsAndrew Shears (Mansfield University, corresponding author), Emily Fekete (0000-0002-3907-749X, University of Kansas)
Year2014
Volume19
Issue1
Pages121-128
Publication date2014-02-01
Open AccessYes
TypeARTICLE
VenueSociological Research Online (JOURNAL)
Journal identifiersISSN: 1360-7804 • E-ISSN: 1360-7804
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.5153/sro.3249
OpenAlexW2124326505
LanguageEN
References cited8

The 2012 Olympic Games was an event watched on television by billions of viewers worldwide. In the United States, approximately 40 million people viewed a tape-delayed opening ceremony of the games on the NBC network. With such a high viewership, NBC was in a position of power to influence and educate their audience on the various countries across the globe who participated in the Olympic Games and opening ceremony. Drawing on Gregory's notion of a 'geographic imagination', we suggest NBC editors put their version of the world on display to the American audience, thus influencing the way in which American viewers may understand the world. In this paper, we have constructed a map to provide a visual representation of NBC's geographic imagination. We find this map, based on total screen time the countries received during the 'Parade of Nations' segment of the opening ceremony, to suggest a unique geographic imagination worthy of further study because of its potential wide influence

Advertising · Archaeology · Art · Art history · Audience measurement · Ceremony · Globe · Media studies · Opening ceremony · Parade · Political science · Politics · Sociology · Visual arts · Geographic Information Systems Studies · History · Law · Psychology · Web Data Mining and Analysis

Tools

Open DOISci-Hub