The datafication of Public Service Media

Dreams, Dilemmas and Practical Problems A Case Study of the Implementation of Personalized Recommendations at the Danish Public Service Media ‘DR

Bibliographic Data

ID2653902
AuthorsJannick Kirk Sørensen (0000-0002-4127-6551, Aalborg University, corresponding author)
Year2020
Volume36
Issue69
Pages090-115
Publication date2020-12-11
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedieKultur Journal of media and communication research (JOURNAL)
Journal identifiersISSN: 0900-9671 • E-ISSN: 1901-9726
PublisherDet Kgl. Bibliotek/Royal Danish Library (PUBLISHER)
DOI10.7146/mediekultur.v36i69.121180
OpenAlexW3111867033
LanguageEN
Citations received11
References cited32

Historically, public service broadcasting had no quantifiable knowledge about audiences, nor a great interest in knowing them. Today, the competitive logic of the media markets encourage public service media (PSM) organizations to increase datafication. In this paper we examine how a PSM organization interprets the classic public service obligations of creating societal cohesion and diversity in the new world of key performance indicators, business rules and algorithmic parameters.The paper presents a case study of the implementation of a personalization system for the video on demand service of the Danish PSM 'DR'. Our empirical findings, based on longitudinal in-depth interviewing, indicate a long and difficult process of datafication of PSM, shaped by both the organizational path dependencies of broadcasting production and the expectations of public service broadcasting

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