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Resumo

This book examines the complex and often contradictory relationship between black culture and the market. It argues that black culture, despite its origins in resistance and struggle, has become increasingly commodified and commercialized. Cashmore explores how this process has both empowered and exploited black artists and communities, raising questions about authenticity, ownership, and the role of the media in shaping cultural identity. He analyzes a range of cultural forms, including music, film, and sports, to illustrate how black culture is produced, consumed, and ultimately transformed by market forces. The book also considers the impact of globalization on black culture and the emergence of new hybrid forms of cultural expression.

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