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Resumo

This introductory chapter to the "Handbook of Pragmatics Highlights: Pragmatics in Practice" lays the groundwork for understanding the practical applications of pragmatics. Östman emphasizes the shift from theory-driven pragmatics to a more praxis-oriented approach, focusing on how pragmatic principles operate in real-world contexts. He discusses the increasing need for pragmatics in various professional fields, including language teaching, intercultural communication, and discourse analysis. The chapter also highlights the importance of considering contextual factors, such as social norms and cultural backgrounds, in pragmatic analysis. It serves as a roadmap for the subsequent chapters, outlining the key themes and areas of practical application covered in the handbook.

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