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Resumo

This article examines the emerging form of digital economic circulation where ideas, knowledge, labor, and use rights for idle assets are exchanged within interconnected online communities. Challenging prevailing notions of "co-production," "prosumption," and "peer-to-peer" exchange as disintermediated and democratizing, the authors introduce the concept of "platform capitalism." They argue that platforms act as socio-technical intermediaries and business arrangements embedded within wider capitalization processes. Platforms create multi-sided markets, coordinate network effects by enrolling users through participatory economic culture, and utilize code and data analytics to build immanent infrastructures. This platform intermediation is further nested in the ex-post construction of a replicable business model focused on rapid scaling and revenue extraction from circulations and data trails, aligning with the structure of venture capital investment seeking monopoly rents.

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