The Global Grapevine

[...]chapter 5 (tourist troubles: travels of Global rumor) concentrates on how rumors reveal Americans' mixed feelings about exotic by demonstrating that rumors, jokes, and cautionary tales represent overlap- ping genres. of all volume's chapters, examination of theme of naive American tourists is by far most novel. [...]some readers may find inclusion of a pet-based joke/rumor complex such as the mexican pet (p. 135) or of American advertising mis- steps such as well-known marketing of a soft drink to chinese (Pepsi brings your ances- tors back from grave [p. 128]) somewhat problematic. i agree that at first it may appear to be a stretch to see how this chapter relates to author's stated goal to show how rumors that concern global politics (p. 3), but it is an indication of intricately woven na- ture of subject matter that this and subse- quent chapters examine

Advertising · Aesthetics · Art · Business · Feeling · Immigration · Joke · Literature · Media studies · Political science · Politics · Rumor · Sociology · Subject (documents) · Subject matter · Theme (computing) · Tourism · Computer Science · History · Law · Media Studies and Communication · Psychology · Social Psychology · Terrorism, Counterterrorism, and Political Violence · Tourism, Volunteerism, and Development