Redemption Rumors
Mercantile Legends and Corporate Beneficence
Bibliographic Data
| ID | 2809566 |
|---|---|
| Authors | Gary Alan Fine (0000-0002-2431-1562, corresponding author) |
| Year | 1986 |
| Volume | 99 |
| Issue | 392 |
| Pages | 208 |
| Publication date | 1986-04-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of American Folklore (JOURNAL) |
| Journal identifiers | ISSN: 0021-8715 • E-ISSN: 1535-1882 |
| Publisher | University of Illinois Press (PUBLISHER • US) |
| DOI | 10.2307/539973 |
| OpenAlex | W2335770116 |
| Language | EN |
| Citations received | 5 |
The redemption rumor is a form of belief legend spread among consumers that claims a person or community will receive medical technology from a large corporation if they collect (or redeem) a large number of product packages, labels, or tags. These stories frequently focus on cigarettes, tea, soft drinks, and beer-all products with which consumers have health concerns. Collecting for medical technology psychologically serves as redemption for consumers worried about the use of the product and redemption for the large corporations involved
Advertising · Art · Beneficence · Business · Corporation · Legend · Literature · Political science · Product (mathematics) · Rumor · History · Law · Pharmaceutical industry and healthcare
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,14 |
| Citation span | 1991 - 2007 (17) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |