The Influence of New Brand Entry on Subjective Brand Judgments

Previous attraction effect studies show that brand choices are affected by the entry of a new brand. However, much remains to be known as to the causes for this effect. This article explores the impact of a new brand entry on consumers' subjective brand judgments. Three specific effects were hypothesized and tested, namely, range, frequency, and categorization. Results from two experiments demonstrate that the new entrant has a significant impact on subjective brand judgments, brand preferences, and choice

Advertising · Attraction · Brand awareness · Brand extension · Brand management · Business · Categorization · Behavioral Health and Interventions · Computer Science · Consumer Behavior in Brand Consumption and Identification · Decision-Making and Behavioral Economics · Psychology · Social Psychology

• Asymmetric Decoy Effects on Lower-Quality Versus Higher-Quality Brands

  Timothy B Heath, Subimal Chatterjee•Journal of Consumer Research•1995

  Incluir item

• Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture

  Open Access•Nitin Gupta•Psychological Reports•2016

  Incluir item

• When “decoy effect” meets gender bias

  Open Access•Steffen Keck, Wenjie Tang•Journal of Behavioral Decision…•2019

  Incluir item

• A Rational Reconstruction of the Compromise Effect

  Birger Wernerfelt•Journal of Consumer Research•1995

  Incluir item

• A consumer behavior approach to modeling monopolistic competition

  Open Access•Antony Davies, Antony N Davies et al.•Journal of Economic Psychology•2005

  Incluir item

• Men and the Middle

  Hristina Nikolova, Cait Lamberton•Journal of Consumer Research•2016

  Incluir item

• The Influence of Categorical Attributes on Choice Context Effects

  Young-Won Ha, Young Won Ha et al.•Journal of Consumer Research•2009

  Incluir item

• Human problem solving

  Allen Newell, Herbert Alexander Simon•Human problem solving•1972

  Incluir item

• Conjoint Analysis in Marketing

  Open Access•Paul E Green, V Srinivasan•Journal of Marketing•1990

  Incluir item

• Choice in Context

  Itamar Simonson, Amos Tversky•Journal of Marketing Research•1992

  Incluir item

• Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

  William B Dodds, Kent B Monroe et al.•Journal of Marketing Research•1991

  Incluir item

• Handbook of Social Cognition

  Robert S Wyer, Robert S Wyer Jr et al.•Handbook of Social Cognition :…•2014

  Incluir item

• On the Separability of Weights and Brand Values

  David J Curry, Michael B Menasco•Journal of Consumer Research•1983

  Incluir item

• Perception, Learning and the Self

  Hilary Kornblith, Hilary� Kornblith et al.•The Philosophical Review•1985

  Incluir item

• Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand

  John U Farley, Jerrold J Katz et al.•Journal of Consumer Research•1978

  Incluir item

• How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product

  Irwin P Levin, Gary J Gaeth•Journal of Consumer Research•1988

  Incluir item

• Market Boundaries and Product Choice

  Joel Huber, Christopher Puto et al.•Journal of Consumer Research•1983

  Incluir item

• Alternative Models of Categorization

  Joel B Cohen, Kunal Basu•Journal of Consumer Research•1987

  Incluir item

• Toward Understanding the Attraction Effect

  Srinivasan Ratneshwar, Allan D Shocker et al.•Journal of Consumer Research•1987

  Incluir item

• Contrast Effects in Consumer Judgments

  J Lynch, John G Lynch Jr et al.•Journal of Consumer Research•1991

  Incluir item

• Adding Asymmetrically Dominated Alternatives

  Joel Huber, John W Payne et al.•Journal of Consumer Research•1982

  Incluir item

• Choice Based on Reasons

  Itamar Simonson•Journal of Consumer Research•1989

  Incluir item