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Toward a Definition of the Consumerist Segment in France

Bibliographic Data

ID2953099
AuthorsAlain J P Jolibert, Alain Jolibert, Gary Baumgartner (0000-0003-0912-482X)
Year1981
Volume8
Issue1
Pages114
Publication date1981-06-01
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/208847
OpenAlexW1981863744
LanguageEN
Citations received1
References cited4

Alain J. P. Jolibert, Gary Baumgartner; Toward a Definition of the Consumerist Segment in France, Journal of Consumer Research, Volume 8, Issue 1, 1 June 1

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  • Viability and Profile of the Consumerist Segment

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Citations per year0.08
Citation span2013 - 2013 (1)
Highly citedNo

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