The Role of a Text in Modern Professional Diplomatic Communication

The article deals with the problem of the enhanced role of information element in international \nprofessional diplomatic activity. The author claims the process of interference of diplomacy and \npublic communication as being one of the most actual in the context of other global processes such \nas globalization and building of information society. On the basis of existent phenomenon a state \nimage which is correctly formed with the intention of state representation on the global stage plays \nan important role in international communication. The author suggests that current technologies \nof image creation are built on information and recognizes text as one of universal means of image \nformation. Claiming that diplomatic public speeches texts are binding on translation the author also \ndefines a number of challenges that translators can be set

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