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Evangelism and Consumer Culture in Northern Tanzania

Datos Bibliográficos

ID2963099
AutoresAmy Stambach (autor de correspondencia)
Año2000
Volumen73
Número4
Páginas171-179
Fecha de publicación2000-10-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaAnthropological Quarterly (JOURNAL)
Identificadores de la revistaISSN: 0003-5491 • E-ISSN: 1534-1518
EditorialProject MUSE (PUBLISHER • US)
DOI10.1353/anq.2000.0013
OpenAlexW1984976536
IdiomaEN
Citas recibidas11
Referencias citadas19

Ethnographic description of a revival camp in Northern Tanzania illustrates how the social idea of "youth as consumers" emerges in the context of government downsizing and expanding international markets. An evangelical message effects a link between religion and consumerism. It imbues decisions about what to buy with moral understandings of good and evil. At the same time, the interconnection of evangelism and consumerism gives rise to a paradox: that "youth" who are supposed to be Born Again, and as such, removed from the temptations of consumer culture, in many cases identify themselves as experts in consumption. Participants' descriptions of themselves as consumers point to the consumerist values that underlie revivalism. They also show how "youthful consumption" itself is influenced by alternative registers of value and understandings of personhood

Consumerism · Consumption (sociology · Context (archaeology · Environmental ethics · Ethnography · Ethnology · Evangelism · Personhood · Political science · Social science · Sociology · Tanzania · Value (mathematics · Anthropological Studies and Insights · Anthropology · History · Law · Religion, Society, and Development · Religious Tourism and Spaces

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Obras citantes distintas11
Citas por año0,46
Intervalo de citas2002 - 2017 (16)
Velocidad de citaciónhistorical
Altamente citadoNo
Tipos de citaNeutras: 10
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