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Value Segmentation

A Model for the Measurement of Values and Value Systems

Bibliographic Data

ID2964478
AuthorsWagner A Kamakura (0000-0003-0364-0356, Rice University), Jose Afonso Mazzon (0000-0003-1556-520X, Universidade de São Paulo)
Year1991
Volume18
Issue2
Pages208
Publication date1991-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/209253
OpenAlexW2007235478
LanguageEN
Citations received30

This article develops a model for the measurement of human values that, rather than obtain aggregate measurements, identifies distinct value systems within a population and classifies individuals according to them. These value systems are inferred from the stated priority rankings, obtained from each individual via the Rokeach value survey

Aggregate (composite) · Econometrics · Economic system · Economics · Segmentation · Social science · Sociology · Statistics · Value (mathematics) · Value system · Value systems · Artificial Intelligence · Computer Science · Customer Service Quality and Loyalty · Mathematics · Qualitative Comparative Analysis Research

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Unique citing works30
Citations per year0,88
Citation span1992 - 2025 (34)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 29

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