The Effects of Background Music in Advertising
A Reassessment
Bibliographic Data
| ID | 2964667 |
|---|---|
| Authors | James J Kellaris (Georgia State University), Anthony D Cox (Georgia State University) |
| Year | 1989 |
| Volume | 16 |
| Issue | 1 |
| Pages | 113 |
| Publication date | 1989-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209199 |
| OpenAlex | W2115293684 |
| Language | EN |
| Citations received | 26 |
| References cited | 5 |
Gorn's (1982) pioneering article on the effects of background music in advertising has spurred a significant controversy and inspired vigorous interest in the topic. Following the recommendation of Allen and Madden (1985), we conducted three experiments that attempted to replicate Gorn's results. Contrary to Gorn's findings, there was no evidence that product preferences can be conditioned through a single exposure to appealing or unappealing music
Advertising · Business · Product (mathematics) · Replicate · Art History and Market Analysis · Consumer Behavior in Brand Consumption and Identification · Consumer Packaging Perceptions and Trends · Mathematics · Psychology
La música en la comunicación publicitaria
Banda sonora de la publicidad televisiva española
O papel da música nos anúncios publicitários
An Exploratory Study of the Responses and Relationships Involved in the Evaluation of, and in the Intention to Purchase New Rock Music
The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand
Evaluative conditioning in humans
What kinds of online video advertising music do people like? A qualitative study
Mood and Persuasion
Aproximación a la eficacia de la música en la publicidad
Disrupción audiovisual en publicidad. Estereotipo versus transgresión. Nuevos paradigmas
Music Psychology and the Origins of Mood Tagging in Production Music Libraries
I’ve heard that brand before
What leads to consumer engagement towards short-form videos on Douyin? The moderating role of brand type
Music to the individual consumer’s ears
Effects of Music as an Integral Part of Media Content
Evaluative Conditioning Is Pavlovian Conditioning
The Role of Propaganda and Moral Disengagement Within Meat Industry Advertising
A Critical Appraisal of Demand Artifacts in Consumer Research
"A Critique of Darley and Lim's "Alternative Perspective
A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context
Peripheral Persuasion and Brand Choice
Applied behavioral economics and consumer choice
Functions of background music among prisoners and staff in the Chinese prison workplace
Breakthrough or One-Hit Wonder
Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test
All together now
| Unique citing works | 26 |
|---|---|
| Citations per year | 0,46 |
| Citation span | 1970 - 2026 (57) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 20 |